Check out an example to learn how marketing is taught in a university setting. We’ll go with Harvard Business School’s Marketing division. The website contains some interesting articles and highlighted instances that assist students in grasping the application of what they study in class. However, the website itself doesn’t appear to be that enticing, indicating that the person who created it may not have fully understood marketing principles.
One of the few colleges that treated the SEO issue seriously was Berkeley. It provides a Professional Sequence in Digital Marketing program emphasizing social media, mobile applications, and internet search as key components of the marketing process. This curriculum covers all the essential topics for a modern marketer, including data analytics, product positioning, brand awareness, search engine marketing, search engine optimization, social media marketing, and more. The student has one year to finish the four required courses that make up the curriculum.