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It's really about realizing
we can own a piece of each other's successes, and in so
doing, learn to become successful ourselves.
Lois Shelton,
Foxglove Films |
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MEMBER FEATURE
Jannat Gargi
Women in Film Member Jannat Gargi has experienced life in several different worlds, having been born and raised in Punjab, India, moving to Bellevue, Washington when she was ten years old - and embarking in a successful career in the entertainment business.
She graduated from the University of Washington in 1993 with a BA in English and film, and has since worked in the entertainment industry in marketing, acquisitions, production, and post-production for everything from commercials and corporate video to feature films, short films and new media. In her early career, Gargi managed the marketing departments at both New Line Cinema and Fox Searchlight Pictures. It was during this time that she oversaw theatrical marketing campaigns for feature films including: The Full Monty, Boogie Nights, Rush Hour, The Ice Storm, Austin Powers, and Wag the Dog. She then moved on to AtomFilms (now AtomShockwave) where she served as the vice president of acquisitions and development. Gargi is currently employed as the director of sales and marketing for Alpha Cine Labs, and has not only expanded AlphaCine's client base, but has been instrumental in revolutionizing the company into a leading resource for new digital film capabilities.
In her current position with Alpha Cine Labs, Gargi works to strategically raise the company profile in the independent film community through advertising, film festival sponsorships, promotional partnerships and Web site design. Her primary focus is selling digital-to-film capabilities, but also to promote Alphacine's lab services. In 2003, she brought in more than $1.5 million dollars in new business to the company, doubling her original goal. Among some of the projects Alpha Cine worked on in 2003 were the Sundance Channel theatrical release and transfer of Academy Award Nominated Documentary (2004) The Weather Underground from digital tape to 35mm.
Gargi cites working with filmmakers and traveling to film festivals, where she gets to see many great films, as her favorite part of the job. "It's inspiring because this job is all about relationships and trust and the quality of our work. When I see a filmmaker's work and how passionate they are about getting their film made and seen, I want to keep that passion in the work we do for them."
In the future, Gargi would love to produce a feature and focus her broad range of skills into one specific project. Another of her future goals includes working as a consultant on a freelance basis for filmmakers, advising them on marketing, distribution, and festivals once their films are complete.
Gargi is a recent new member of the Women in Film-Seattle organization. Following the commencement of her career in production 12 years ago, she began to hear great things about the organization and knew several members. When she finally took steps to experience WIF-S on a personal level, she decided to join right away, and has enjoyed being a part of the growing organization.
Gargi has been married to Dan Pepper for five years and together they have a 20 month-old son named Milo. The family resides in Seattle and shares their home with an English setter named Riley.
Written by Natalie Wallace
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