Riviera Travel, formerly Riviera River Cruises, will host its first travel advisor recognition and awards ceremony this April in London.
The company said its Riviera Travel Agent Awards will recognize retail, home-based and OTA partners across categories such as Best Newcomer, Best Cruise Agent, Best Homeworker and Best Long-Haul and European Tour trade partner.
An afternoon awards ceremony will take place at The Lookout in London on April 10. Winners will be chosen by Riviera's senior trade team, based on 2024 performances and results.
"Our trade partners are the lifeblood of what we do, going above and beyond to promote our products and boost awareness about Riviera," said Vicky Billing, Riviera's head of trade and partnerships UK & Ireland.
At Travel Weekly's 2024 CruiseWorld in Fort Lauderdale, Riviera announced its name change and rebranding, and said it plans to make a major push for North American business in 2025.